Usability is no longer enough to explain the value of interaction. New ways of understanding how and why certain products and services are used, purchased and desired by users requires a quantifiable approach to effectively measure the user experience (UX).
• explain why the UX Score is important and the value it brings UX research,
• dissect and examine the score’s structure (Task-oriented, Self-oriented and Aesthetic facets)
• identify potential uses by drawing from examples in the mobile space
This presentation is for those who want to learn more about UX measurement and benchmarking and are interested in utilizing the UX Score in their research.