Category Archives: Blog

Multi-Channel/Omni Personalization Questionnaire

In this article we are going to look @ series of questions broadly categorized into strategy, implementation, and operations – that can help you understand your organization’s position with respect to personalized customer experience. STRATEGY / VISION / ORGANIZATION Is personalization something that is considered important within your organization? Does it have Organizational Leadership commitment?… Read More »


Oracle ATG Social Integration – Janrain | ATG Extension

Overview Janrain provides a Saas (Software-as-a-Service) solution through a ready-made plug-in for ATG commerce/storefront integration that brings full capabilities to board such as social login, social sharing, and hosted integration for cross-platform strategy. As an ATG customer, you can utilize social login as a source of verified social profile data, received during login which can… Read More »


Oracle ATG Social Integration – Gigya Module for ATG

Gigya provides an ATG Module that handles the integration with the core Oracle ATG engine. Visual aspects, including JSP, site navigation, and method of implementation are dependent on customer implementation of the website. In order to install and integrate the Gigya ATG Module you need to: Download the Gigya ATG Module @ Gigya-OE ATG Create… Read More »


Customer Experience – Recommended Readings

Looking for good reads on user or customer experience books – where will you go to find them? Most of us would start with Won’t we? Here are some facts from the search results on Amazon…. Try searching the keywords “user experience in books” or “customer experience in books”… To your surprise it comes… Read More »


The Empowered Customer: Deliver What They Want, When They Want It and Profit Big

An InformationWeek Webcast: The Empowered Customer: Deliver What They Want, When They Want It and Profit Big Register – Duration: 60 minutes Mobile. Social. Brick and Mortar. Click and Mortar. Flash Sales. Deal-a-Day. Today’s consumers are surrounded by opportunities to engage, purchase and develop relationships with brands now more than ever before. Smart companies… Read More »


User-Centered Design 101

Wikipedia – “In broad terms, user-centered design (UCD) or pervasive usability [1] is a design philosophy and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. User-centered design can be characterized as a multi-stage problem solving process that… Read More »