Category Archives: Landing pages

Endeca Configuration – What can a SPACE do to your deployment?

Early this week we ran into issues where couple of our Endeca applications were giving PAGE not found… and upon looking @ the logs after a bit of struggle – we identified that when we copied and pasted the value for defaultSiteRootPath=/pages  – there was a TRAILING space after pages – which was the primary culprit for throwing the… Read More »

 

Multi-Channel/Omni Personalization Questionnaire

In this article we are going to look @ series of questions broadly categorized into strategy, implementation, and operations – that can help you understand your organization’s position with respect to personalized customer experience. STRATEGY / VISION / ORGANIZATION Is personalization something that is considered important within your organization? Does it have Organizational Leadership commitment?… Read More »

 

Get a Free Marketing Evaluation – More Leads – More Customers – Find Out How

HubSpot’s software helps marketers take advantage of the changing nature of how people research and shop for products/services – bringing together a suite of Internet marketing tools for the small or medium sized business, including tools for search engine optimization, business blogging, content publishing, lead intelligence and management, marketing automation, marketing analytics, and competitor analysis.… Read More »

 

10 Tips to Improve Landing Pages & More

Have a Single & Clear Objective Optimize the Layout & Design – for Web readability Search Engines Friendliness – should be @ the heart of your design Integrate your Images & Videos strategically Call-2-Action – Must STAND OUT – It should scream naturally for user’s attention Not to mention – ZERO tolerance for Grammar &… Read More »

 

Email & Landing Page Conversion Kit – Lyris

Need a shortcut to better conversion? A strong email design is key to a successful email campaign, and the accompanying landing page is just as important. The best conversion happens when the two complement each other. But who has time to design and test new landing pages? Whether you market to consumers or businesses, Lyris… Read More »

 

What is a Landing Page?

Landing page is a Web page that is created specially to respond to a marketing campaign you are running. The Ad presented to the customer cannot contain all the specifics about the product/services/promotions/specials, except come catchy content that will hint the customer to click on the Ad (Text/banner/video) which in result will launch a specific… Read More »