The most common research tool that a common Internet User seeks for is a SEARCH ENGINE maybe it Google, Yahoo, Bing, Ask, or AOL for finding a particular product, service, subject, image, or information pertaining to an area of interest.
Its a well known fact to the geeks that search engines bring significant volume of traffic to businesses, and that a primary reason why the marketing needs to understand how the major search engines work and figure out the design that can influence the indexing of your site/pages by the search engines.
- Most of us never look beyond the 1st SERP (Search Engine Results Page)
- Even on the 1st page of search results, majority of visitors only look @ “Above the fold” results, and rarely take pains to scroll to the remainder of results on the 1st page
- Even before your site is designed / created / published, you need to consider the facts about designing it “Search Engine Friendly”
- If you already have a web presence and are running a website, you need to use programs (online/offline) called SEO Tools (Search Engine Optimization tools) that can evaluate how good or bad the current site is for Search engines. There are tons of SEO Tools available online – Google It and you will find one
- Content is the “King”, absolutely. But, its even more important that you understand what would make that Great content be optimized for search engines
Better to know – Are these eye-opening?
|Search Engine Spiders||Search Engine Users|
|Search engine spiders love content.||Users love content.|
|Search engine spiders feed on keywords and this is what powers listings.||Users use keywords, and if you’ve optimized your site, they’ll find you.|
|Search engine spiders are turned off by poor design.||Search engine users are turned off by poor design.|
|Search engine spiders can’t easily navigate a poorly designed site.||Search engine users don’t have the patience to navigate a poorly designed site.|
Tips for being Search Engine Friendly
- Do your homework about Keyword research before any other activities
- Appropriately define Title Tag
- Add Text to Your Images, Flash and Videos
- Validate your HTML Code
- Create Relevant Title Tags
- Use Straight HTML Navigation links
- Eliminate Apparent Content duplication
- Remove Hidden Text
- Use Header tags H1, H2
- Use & Define Meta Tags
- Web site performance is also a key to Spiders
What the search engines do
Search engines do three things, Shari argued:
1. They index text, so you need a keyword rich text
2. They follow links, so you need to develop page architecture with a strong link component
3. And they measure popularity, which necessitates a high quality external link development
The use of keywords
As regards to the use of keywords, following essential places to put the most important keywords:
1. HTML title tags
2. Introductory and concluding paragraphs
3. Product/service descriptions
4. Graphic images (in alternative text)
Text in and around hypertext links is very important, as are keyword phrases in headlines.
Sitemap & Navigable site
You have probably noticed that there will be a link on the home page of many websites that is labeled “Sitemap,” as can be seen in the lower right corner of the screen shot. The sitemap is an overview of the structural linkage of a website. While some people used to consider sitemaps as unnecessary to building a website, today having a sitemap is very important for any website. Your sitemap should be placed on your website’s home page. The home page often has the highest PageRank, so by putting the sitemap there, you’ll ensure that your pages get indexed as quickly as possible.
For Bloggers who use WordPress, there are tons of plugins available to automatically generate Sitemap and submit to search engines.
To be continued…. (will be updated)