eCommerce Platform – From Business Perspective

By | March 5, 2014

When considering built-to-custom eCommerce platforms v/s the product built in-house over time – business, marketing, executive management, IT and other stakeholders have specific objectives to accomplish.

In this article, we will look @ high-level, what an eCommerce platform means and should provide to business users.

  • Digital/Offline Product Catalog Management
  • Promotions, Coupons, and Campaign Management
  • Content Management
  • Workflow Management
  • Personalization Management
  • User Experience Management
  • A/B Testing and/or MVT
  • Responsive design readiness
  • Mobile/Tablet ready / Device agnostic
  • Project/Workflow Communication (messaging, email, text, alerts)
  • Internal System Integration
  • External System Integration
  • User/Role Management
  • Reporting Capabilities around authoring/assets
  • Access Rights & Privileges
  • Asset/Media (images, video) Management
  • Content Preview & Verification
  • Driving Effective Search Results
  • User Segment Definition & Management
  • Multi-site Management (Ability to administer multiple website domains from the same back end)
  • Checkout Integration
  • Payment methods Integration (debit/credit card, paypal etc…)
  • Shipping Customization (multiple shipping methods & tie with promotions)
  • Cross-selling / Up-selling / Related product offering / Recommendations
  • Product Comparison
  • Wish-list, Gift-wrapping, and other goodies
  • Marketing tags, Vendor tags Integration (Tag management)
  • Click-stream analysis / Business Analytic
  • Data-warehouse integration
  • Decision Making & Defining Rules for Personalization & Targeting
  • Real-time or Near-real-time Metrics/Analytic
  • SEO (Search Engine Optimization) Tactic (Strategy & Implementation)
  • Customer Service Center Integration
  • Social Media Integration
  • Click-2-chat
  • Click-2-call

Feel free to comment & provide additional inputs…


One thought on “eCommerce Platform – From Business Perspective

  1. Danil Melnikov

    adding to the list above:
    – Stock levels, orders (as part of external systems integration)
    – Search merchandising (as part of driving effective search results)
    – In-store pickup logistics
    – Brick&mortar sales channel integration, in-store sales agent support
    – Loyalty systems integration
    – Ratings&reviews integration (as part of social media I guess)

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