Email Terms – You Should Know

By | July 16, 2011
  • Audience - is the group of people or specific target segment that an email promotion or campaign is targeted to
  • Click-able text – is the text within an email message that the audience is intended to click or take action on
  • Compiled list - is the list of all email addresses that have been gathered by means other than response to previous email message sent by the organization
  • Conversion - occurs when the organization achieves the ultimate goal of the given email marketing campaign or program. It indicates the number or a percentage of recipients that take action or complete the promotion’s ultimate business goal
  • Cookie - a file stored or embedded  within an email marketing promotion’s HTML, which is dropped on users computer and its sole intention is to track recipients “open/click” rates, whether or not the recipient forwarded the message. Cookies are one of the means that help derive the success of a campaign.
  • CPM  (Cost Per Thousand) – 
  • Cross-selling - Wikipedia says “Cross-selling is defined as “the action or practice of selling among or between established clients, markets, traders, etc.” or “that of selling an additional product or service to an existing customer”. This article deals exclusively with the latter meaning. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include: the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.”
  • CTR (Click-thru Rate) – CTR (click-through rate) is the percentage of impressions that resulted in a click. For AdSense CTR, it is the page impressions that are tallied, and for AdWords CTR, it is the ad impressions that are tallied.
  • Database Marketing - Per Wikipedia “Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.”
  • Deployment
  • Direct response marketing
  • Domain name
  • Dynamic content marketing
  • Hard versus Soft bounces
  • Keycode
  • Landing page
  • Lead
  • Lifetime Value
  • Offer
  • Opt-in
  • Opt-out
  • Paid customer or paid campaign
  • Personalization
  • Pull
  • Push
  • Relationship marketing
  • ROI
  • Rollout
  • Segmentation
  • Targeting
  • Up-selling
  • Viral marketing
 

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