HubSpot’s software helps marketers take advantage of the changing nature of how people research and shop for products/services – bringing together a suite of Internet marketing tools for the small or medium sized business, including tools for search engine optimization, business blogging, content publishing, lead intelligence and management, marketing automation, marketing analytics, and competitor analysis. HubSpot is web-based, does not require any IT staff, and is designed to be used by a marketing person, not a techie.
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