There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable – these benefits are all very well documented. Paid search and performance-based CPC promotions have forever changed the advertising/marketing landscape and its multi-billion dollar valuation is evidence.
Paid search has its disadvantages too and not only are they detrimental to advertisers, they are perpetuated by large networks that care less for advertisers with limited budgets (perhaps unknowingly) and more for big brand advertisers spending millions of dollars each month – or more. As someone that buys keyword search traffic you should understand this before portioning budget for CPC ad campaigns as the approach taken will vary by advertiser.
Read entire story on WebSiteMagazine.com -Keyword Advertising on the Long Tail
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