Learn how to get started with paid search. While paid search can sometimes be complicated, Hubspot’s new introductory guide will give you specific direction and tips to be successful.
From designing your strategy to calculating metrics and setting budgets, this guide will walk you through the essentials you need to support your inbound marketing efforts.
In this 30-page guide, you will learn how to:
* Leverage paid search to maximize lead growth
* Create highly relevant keywords, ads and landing pages
* Structure your account and set budgets
* Calculate essential metrics to measure success
Note: The source of this content and credits go to Hubspot