Private Video Ad Exchange from TubeMogul

By | July 12, 2011

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Video marketing provider TubeMogul has launched a new private ad exchange product. Media companies interested in pursuing some real-time media buying on video now have a powerful solution capitalize on surplus inventory. Private exchanges are commonly used in the display advertising market but this may just be the first foray into the same for video.

Source :WebSiteMagazine.com

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