Reasons Why Website Visitors Abandoned their Shopping Carts « Website Conversion Blog

By | February 28, 2011

Last year, 154 million people in the U.S. made online purchases amounting to $155.2 billion in sales, or approximately $1000 each, according to recent Forrester research. But these are just the ones that made it through the process: ever since the very first online purchase in 1979, significantly more people abandoned shopping carts than complete their purchases.

 

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