Shopping Carts & Social Media – Website Magazine

By | June 10, 2011
Merchants that bave been slow to adopt social media support and functionality within their shopping carts are now officially late to the game.

According to Merchant Circle, 70 percent of local US small-to-medium size business owners are actively using social media marketing to promote their businesses. Couple that with a report from McKinsey Global Institute which indicates that 63 percent of companies using social media say it has increased marketing effectiveness (playing an important role in actual sales) and merchants simply have no reason not to do what they can on the social media front right now.


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Additional Reference(s)

  1. Social Commerce by Milyoni
  2. Social Media 4 Direct Marketers
  3. Conversion Optimization: The Art and Science of Converting Prospects to Customers
 

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