SiteCore – Website and email marketing channels: valuable alone, better working together

By | August 25, 2011
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Source – SiteCore - Web Content Management & Marketing Solutions

Connected Marketing in the Real World:

How Web-Email Integration Catalyzes Conversion

Your customers demand relevance across marketing channels. Provide them with event-driven, behavior-based email to create a fluid, relevant conversation that translates into conversions.

Why is website-email integration and Connected Marketing becoming so essential?

  • Consumers see one brand holistically
  • Consumers are channel-blind; they expect the same experience and relevance across web, email, social, mobile and in-store
  • Prospects turn into customers through iterative, multi-channel conversations
  • To maximize the value of their marketing spend, companies must align their digital capabilities to enable seamless conversations across all channels.

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