SiteCore – Website and email marketing channels: valuable alone, better working together

By | August 25, 2011
White paper cover image

 

Source – SiteCore - Web Content Management & Marketing Solutions

Connected Marketing in the Real World:

How Web-Email Integration Catalyzes Conversion

Your customers demand relevance across marketing channels. Provide them with event-driven, behavior-based email to create a fluid, relevant conversation that translates into conversions.

Why is website-email integration and Connected Marketing becoming so essential?

  • Consumers see one brand holistically
  • Consumers are channel-blind; they expect the same experience and relevance across web, email, social, mobile and in-store
  • Prospects turn into customers through iterative, multi-channel conversations
  • To maximize the value of their marketing spend, companies must align their digital capabilities to enable seamless conversations across all channels.

Download now button

 

Let me know what you think about this article