Social Media – Goals & Objectives

By | August 16, 2011

Before you make decisions about which social media to use & define strategies, you need to be clear on your goals & objectives. Check the list of sample goals and see if any of these matches to yours

  • Research & Learning
  • Lead generation
  • eCommerce Sales
  • Store Traffic
  • Increase brand awareness
  • Reputation management
  • Get fans & increase popularity
  • Reach youth audience
  • Promote an event
  • Build excitement prior to an event
  • Get people to take a particular action
  • Draw traffic to a particular online promotion
  • Build your email list
  • Solicit donations for your organization
  • Get supporters to solicit donations for your organization
  • Recruiting
  • Keep your followers updated on happenings
  • Build a tribe
  • Increase traffic to your website
  • Increase page rankings
  • Increase your “Findability” in search engines
  • Market yourself / resume
  • Get press coverage
  • Bringing order in times of crises
  • Creating support needed for any natural disaster

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