Social Media – Set of Tools…

By | August 15, 2011
Social Media – Set of Tools you can use to grow your online presence, community, and business
  • Blogs
  • Widgets
  • Micro Blogs
  • Online Chats
  • RSS
  • Social Networks
  • Social Bookmarks
  • Message Boards
  • Podcast
  • Video Sharing
  • Photo Sharing
  • Virtual Worlds
  • Wikis
  • Local Search
Facebook – What can you use
  • Events
  • Fan Pages
  • Groups
  • Personal Pages of Fans
  • Paid Advertisements
  • Application
What are the benefits of Facebook Ads
  • Quick Targeting
  • Age
  • Education
  • Location
  • Gender
  • Start/Pause/Stop
  • CPC Basis
  • Export Reports
Facebook Causes – An Outline
  • Start a Cause
  • Raise $$
  • Show Fundraising Momentum
  • In order to accept donations through causes, a non-profit must be a 501(c)3 that is also registered with GuideStar
  • Payments through Network for Good
Microblogging – Twitter & More
  • Probably the most easy & free access to distribution of your marketing tools/material
  • Requires negligible “buy-in” from potential believers/buyers
  • Share your message in short
  • Connect to your tribe, instantly
  • You can try: Twitter, FriendFeed, Seesmic & tons of other Microblogging platforms/tools
  • How do you use in crises
  • Increase your followers with genuine messages
  • Don’t just try to sell
What is Social Media Listening?
  • Get feedback – What are people saying about your organization/product/services?
  • Know your competitors – What are people saying about your competitors?
  • Services you can try – Radian6, TweetBeep, TweetAlert, Google Alerts
Listening will help – When & How?
  • Be transparent
  • Be ethical
  • Be relevant
  • Personalize
  • Address negative discussions head-on
  • Create trust
  • PR your positive actions to resolve customer issues
Of course – You can use Videos as one of the most effective tools in Social Community
  • They are easy & free way for engage the community/audience
  • Services you can try – Vimeo, Viddler, 12Second.tv, uStream, Mogulus, Youtube
  • You can stream from your computer (internal camera) or invest in a small flip camere
 

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