Tag Archives: email

Elements of Social Media

Robert Scoble, a noted blogger and technology evangelist, originally introduced a model that resembles star fish and coined it as the Starfish model of social media. In this model, he outlined below channels as key to conversions and ultimately sales: A. Blogs B. Micro-blogs C. Podcasting (audio and video) D. SMS – I believe the… Read More »


Email Terms – You Should Know

Audience – is the group of people or specific target segment that an email promotion or campaign is targeted to Click-able text – is the text within an email message that the audience is intended to click or take action on Compiled list – is the list of all email addresses that have been gathered… Read More »