Tag Archives: feedback

Social Media Feedback Cycle

Social media feedback cycle contains of below compartments: A. Awareness B. Consideration C. Purchase D. Use E. Form opinion F. Talk (word of mouth) Awareness, consideration, and purchase phases are marketer-generated. Whereas, the use, form opinion, and talk/word of mouth are user-generated. The social feedback cycle is primarily driven by word-of-mouth, which itself is driven… Read More »