Tag Archives: objectives

Social Media – Translate Metrics into Financial Impact

In the previous post we have outlined several examples of how do you define a “win” or “success” of your social media goals/objectives. You need to establish how to track these “wins” or “success” through a special tracking program e.g. Google Analytics, Twinfluence, Twitalyzer, and Klout. Of course, there would be many other programs available… Read More »


Social Media – Measuring Your Goals

You need to identify your top 3 most important goals for social media and work towards measuring your efforts and results (what defines success). Here is a sample list of “win” or “success” definitions Number of followers, fans, readers, subscribers (or number of high-quality/targeted fans) Number of e-book downloads Number of online registrations to your… Read More »