Tag Archives: Social media

Social CRM – Introducing Gateway for Facebook – Source MircoStrategy

A webcast is scheduled for August 24th at 9 am, 12 noon, and 3 pm EDT on “Social CRM – Introducing Gateway for Facebook.” During this event, you will hear strategies on how MicroStrategy Gateway can integrate your enterprise information with Facebook data. Mark LaRow (SVP, Products at MicroStrategy), Nishat Mehta (VP, Social Intelligence at… Read More »


StumbleUpon Refers More Social Media Traffic than Facebook

StumpleUpon reigns supreme over social media trafficking. According to StatCounter, StumbleUpon has passed Facebook and now refers more than half of all social media traffic in the U.S. as of August 2011. Facebook has fallen to second place, referring around 38 percent of U.S. social traffic. Other sites such as Twitter, Reddit, YouTube, MySpace and… Read More »


5 Key Ingredients of Social Media for Your Website

Join the American Marketing Association and Sitecore to learn about: best practices for measuring social media impact differences between B2B and B2C social media techniques social media and website success stories from organizations such as Verizon, Panasonic and The Bill & Melinda Gates Foundation…and much more! Chock full of the latest analysis, research and case studies, this webinar will provide the information… Read More »


Social Media – Translate Metrics into Financial Impact

In the previous post we have outlined several examples of how do you define a “win” or “success” of your social media goals/objectives. You need to establish how to track these “wins” or “success” through a special tracking program e.g. Google Analytics, Twinfluence, Twitalyzer, and Klout. Of course, there would be many other programs available… Read More »


Social Media – Measuring Your Goals

You need to identify your top 3 most important goals for social media and work towards measuring your efforts and results (what defines success). Here is a sample list of “win” or “success” definitions Number of followers, fans, readers, subscribers (or number of high-quality/targeted fans) Number of e-book downloads Number of online registrations to your… Read More »