Whether you’re just getting started with internet marketing or you just want to brush up on the basics, Hubspot’s ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step-by-step.
Source Hubspot – This comprehensive internet marketing ebook will guide you through every essential step you should be taking to effectively market your business on the web, whether you’re a software company, a chimney sweep, a tailor, or a marketing agency, to name a few.
This comprehensive guide will cover the following 8 essential steps to internet marketing success:
1. How to define a keyword strategy
2. How to optimize your website
3. How to create a blog & other content
4. How to promote content & participate in social media
5. How to convert site traffic into leads
6. How to nurture leads with email marketing
7. How to be mobile-friendly
8. How to analyze & refine strategies