The Empowered Customer: Deliver What They Want, When They Want It and Profit Big

By | February 6, 2012

An InformationWeek Webcast:
The Empowered Customer: Deliver What They Want, When They Want It and Profit Big

Register –

Duration: 60 minutes

Mobile. Social. Brick and Mortar. Click and Mortar. Flash Sales. Deal-a-Day. Today’s consumers are surrounded by opportunities to engage, purchase and develop relationships with brands now more than ever before. Smart companies get this, and are optimizing their commerce lifecycle – how they buy, market, sell and service their products and offerings – to convert every customer touch point into a positive experience that builds loyalty and profit.
Join us for this webcast as Craig Hayman, General Manager, IBM Software Industry Solutions and Charles Qian, Director eCommerce Systems, Technology Services, Cengage Learning illustrate how IBM’s Smarter Commerce optimizes the entire value chain around the customer by:

  • Turning analytics into insight that drive real-time decisions
  • Surrounding your customers wherever they are to deliver a consistent, differentiated and easy commerce experience
  • Increasing value and margins by delivering exactly what the empowered customer wants, when they want it
  • Improving the efficiency, resiliency, and sustainability of your supply chain to drive top-line growth and positive word-of-mouth

Happy customers are loyal customers, and Smarter Commerce empowers your business to keep them coming back again and again.
Your business can’t afford to miss it.


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