Yahoo-Bing Alliance Pays off for Paid Search – Website Magazine – Website Magazine

By | February 4, 2011

Marin Software published a report last week (“Why the Search Alliance Is Paying Off for Paid Search”) which suggests the Microsoft and Yahoo search alliance increased the share of paid-search impressions by 4% and share of clicks by 2%. Consequently, Google’s share declined by the same percentage according to Marin.

Yahoo-Bing Alliance Pays off for Paid Search – Website Magazine – Website Magazine

 

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